GANT is one of the traditional American brands that have managed to go from charming 50’s start-up to global fashion powerhouse. Nowadays, GANT offers full ranges of clothing for men, women, and children. In addition, accessories such as branded watches, footwear, eyewear, fragrances and home furnishings are designed and marketed by licensees.
Bernard Gantmacher arrived in New York City straight from Ukraine, empty handed and ready to build his empire in 1914. By 1927 he had moved to Connecticut where he met his wife, Rose, while working in the textile industry and started making the well crafted shirts that he became famous for. At first every shirt carried the “diamond G” mark to let customers know that they were of the highest quality, but when Gantmacher’s sons, Marty and Elliot introduced the “Gant of New Haven” brand, the GANT logo was born. Later, The GANT shirt was an overnight success. An important feature was the button-down collar. Button-down shirts, originally an English innovation, were becoming very fashionable and GANT was the first to introduce such a shirt on a larger scale on the US market. The combination of Bernard’s dedication to quality and his sons’ style sense proved to be a winning formula. Over the following years GANT came up with a number of creative tailoring features, such as the locker loop, the box pleat and the button on the back of the collar to keep the tie in place. Such innovations helped to maintain interest in GANT and won the label a dedicated following. For GANT, it all began with the shirt.
The dedication and passion for quality is evident in the GANT website as well. As a brand with tradition, they have managed to fully embrace the online retail movement with a beautifully designed website. Easy to browse and with a large selection of items, menswear, womenswear and childrenswear, shopping the GANT website is a breeze. To manage all the sizing issues, we are offering you Bodi.me’s best techniques such as the 3D avatar and body scanner. Go to one of our body scanners in a location close to you, use your webcam or simply put in your measurement and we will take care of the rest while you enjoy the shopping spree you deserve.