Miss Selfridge is the fashion line of the Selfridges department store, with collections aimed at the young fashionista. Mixing the luxurious feel of Selfridges with the uber-cool attitude of the modern urbanite, Miss Selfridges is the place to shop for any wardrobe and wallet.
What began in 1966 as a collection for Selfridges younger customers is now one of the most successful high street stores in the UK. Their early mannequins were base on a model of Twiggy’s body and the first dresses were made out of paper and designed to be worn once and then thrown away proving that even in the 60’s the department store knew how to attract teen attention. Throughout the decades, Miss Selfridges has maintained its spot in the limelight by using collaborations with it models such as Kate Moss or Naomi Campbell, sponsoring exhibitions at the Victoria & Albert Museum and launching lines inspired by hit shows like Gossip Girl. It is not difficult to see how they managed to keep their top of the mind position in customer’s view. Wide ranges of items, from dresses to jumpsuits, accessories and a strong make up line have all contributed to its popularity.
Shopping online at Miss Selfridges is a breeze. Their experience and sense of style is obvious in the sleek layout and relaxed color scheme. Stuck in an outfit rut? Just check the Inspired section for a few tips from the experts. There is no need to worry about sizing issues either. Bodi.me has developed special techniques such as the 3D avatar and body scanners in order to help you make the most out of your shopping. Forget returns and reward yourself with the shopping spree you deserve.