What began 40 years ago as a collection of ties has grown into a billion dollar company that operates stores worldwide. Ralph Lauren is the poster boy for the American dream and his preppy chic style and unmistakable Polo Man logo have gained the respect of the fashion world. Shopping RL online is all about experiencing the broad range of lines and products as well as a world of exclusivity at your fingertips. Unlike other high fashion brands, RL offers everything from diffusion lines to red carpet looks. Loved Lupita Nyong’O’s beautiful cherry red Ralph Lauren Collection dress? Available online right next to the jeans that she probably wore the following day.
Womenswear is divided into Collection, Black Label, Blue Label, Lauren, Denim & Supply and Golf & Tennis. Collection is all about drama and elegance with Ralph Lauren’s runway designs and special occasions dresses. Black Label is the ready-to-wear take on the RL style and is a great fit for the on-the-go fabulous modern woman. Blue Label shows a more casual style and provides garments for a variety of occasions, while Lauren is the more affordable line of basic items.
Menswear is similarly classified into Purple Label, Black Label, Polo Ralph Lauren, Ralph Ralph Lauren, Denim & Supply and Golf & Tennis. Purple Label is the most exclusive one with pieces handmade made in Italy and it is of course a celebrity favourite. Black Label is more modern and has a slimmer silhouette, while Polo Ralph Lauren is basic line featuring what is probably the most recognizable white shirt in the world. Ralph Ralph Lauren or RRL is the affordable collection with a younger, more relaxed attitude to style and etiquette.
Buying a luxury item is always a matter of investment and thought so size issues should be out of the question. Try shopping Ralph Lauren with our unique size advice. Bodi.me’s technology such as the 3D avatar and body scanner will help you get those online exclusive pieces in just the right fit.